Having a content creation strategy can feel overwhelming. You wonder if you are doing it right, and if you are new you might not have any idea what a content creation strategy even is.
When I first started blogging, trying to figure out what to write was hard. I really didn’t know what I was doing and I had not yet found someone who could show me a plan. As long as the content of the blog fit under the overarching theme of the blog I wrote about it.
That is ok to some extent. But there is no real strategy behind it.
I do think you should be somewhat flexible and be willing to adjust when you find a topic that would be really beneficial for your readers.
But without having a plan set in place you are leaving things up to chance, hoping that your mind will be ready to cooperate and you can have a post ready for your normal posting time. Definitely not the most relaxing way to run an online business.
What Is A Content Creation Strategy?
In short, it is having a path of content that leads your followers to an end result.
You start with creating pillar content like blog posts, YouTube videos, podcasts. Then take small chunks of those pillar content pieces and share those on social. All of that content gets people excited about what is to come.
Planning Your Content Creation Strategy Ahead Of Time
When your pillar content is planned out you are able to sit down and start writing. You don’t have to come up with ideas. Or wonder what topic would fit for the time of year you are currently in. You will save yourself a lot of stress and be able to write your posts so much faster.
Decide On Your Launches And Promotions First
So how do you plan your content? First, you need to look big picture. What product launches do you have coming up? Do you have something new coming in your business that you want to share about? What about an affiliate launch?
Most bloggers and business owners plan two to four launches per year. I think that is a good range depending on the complexity of the launch. One launch every quarter is plenty of work. If you have no idea what you can handle then start with two and build up from there.
Mark those launches out on the calendar. Your open cart (the time people can buy the product) time of the launch is typically one week long. Then you have a pre-launch period of about two weeks. This is where you are very obvious about what is coming. Build excitement with your people.
This pre-launch period is what we are going to focus on for this post. Then there are about four to six more weeks leading up to that pre-launch where you want to be posting content that gets people thinking about the problem your product solves.
For example, if you are going to sell a time management program you start to talk about all things home and time management. Produce content that talks about the struggles people have around that topic. Find success stories to share so people can feel like they have a way out.
You get your core followers in the mindset of that topic.
Use Themes To Develop Your Content Creation Strategy
One of my favorite things to use in order to help me decide on what topic to write about when I don’t have a launch guiding the topic. Is setting a theme for the month. Your readers don’t even have to know that you do this but it helps you behind the scenes with desition making.
If your blog niche has something to do with the home you definitely what to stick with themes that have to do with the seasons of the calendar year.
Remember that blogging is almost two months ahead of the ACTUAL calendar year. Christmas post should be posted by the end of November. This gives Google and Pinterest time to find your posts and start sharing them at the appropriate time.
Tools To Plan Your Content Creation Strategy
I have tried many different systems for keeping track of the topic ideas. I recently started using Airtable and I am in LOVE! It is like using a spreadsheet but it has so many amazing features and ways to sort and organize your data. For my analytical mind, this is perfect.
I will admit that they scared me at first and I even deleted my account and came back a few months later. After trying to stick with other platforms that I just did not love I tried them again and it is perfect. I can keep a ton of information and feel like I am staring at a mess.
I used trello for a while but it felt messy. However, it still works well for my overall business management and storying links I grab often.
Keep A Content Bank
I wrote about how to brainstorm ideas and avoiding writer’s block which you can read here.
Find a way to keep all of the ideas you come up with, in one place. Most of the online tools have a phone app. And the reason this is so important is the best ideas come whenever they feel like it. You will be driving down the road or at the grocery store. If you don’t have anywhere to put the idea you will lose it. Or you will write it on a piece of paper and it will end up at the bottom of your purse. Then get lost when your child colors on it.
Finding the right system for you will take testing and a willingness to try something new. Try planning your content for one full quarter and see what kind of difference it makes. I bet you will be pleasantly surprised.