How A Waiting List Will Increase Your Farm Business Profits

Creating a waiting list can do amazing things for your business and its profits. They can create fear of missing out or what’s called scarcity in business. They can help create loyalty from customers keeping them committed to buying from you instead of buying from someone else.

They also help you be able to make business decisions because you know where your next customers are coming from.

Creating a waiting list for my rabbitry did amazing things for my farm business profits and my sanity. Before I give you some tips to set your own waiting list up let me show you how using one will increase your farm business profits.

Whether you are raising show cattle, candles, or collecting interest from potential customers to see if you should create that next product.

How A Waiting List Helps Your Farm Business Profits

A waiting list creates a bank of customers waiting for your products. It could be something as simple as an email opt-in form hosted by your email provider. — I have this as more of a notification list for people who aren’t ready to commit to placing a deposit but are interested in hearing when livestock is available.

Or for something a little more advanced (but not hard to set up) you can create an intake form with a tool like Typeform and embed it into your site so you can get a little more info about what they are looking for. — This is great if you create products with different options. Or you make your product as the orders come in.

You can create a waiting list no matter what you sell. The more detailed the intake form has to be will depend on your product and what you need to know about that product in order to get it to the customer.

A Waiting List Gives Your Product Scarcity

People want to feel like they are getting access to something exclusive. It gives your livestock, handmade item, or service a next-level feeling.

When you create scarcity on something it keeps people from continually pushing it off making a decision and not buying. If they have no reason to buy now they won’t. — It’s not being sleazy or manipulative to have this in place if it is the truth.– You only have so much time to create a product or work with so many people. It is just good business to use that as a reason to encourage people to hand over their card number.

A Waiting List Creates Predictable Income

It helps you know how much business you have coming down the line and will help you make better business decisions. — You don’t have to wonder (as much) where that next sale is coming from.

When you see the customer base you have built you can decide if you can expand. Or see which direction to take your farm business and so much more when you have the results right in front of you.

Having Them On Your Waiting List Develops Loyalty

When people know that they are on your waiting list they are far less likely to buy from someone else when they are scrolling the pages of Craigs List or looking in the Facebook sales groups. — Even today I have people say “oh will you let me know when something is available” and sure enough. More often than not they get impatient and end up buying something else.

When someone has a spot on your list they are more respectful of your time and effort.

A Waiting List Keeps You In Control

It keeps you from having to rely on THEIR memory to call you back. Life gets busy and they forget. But, when you have their contact information the ball is in your court to make the move and reach out when something available.

With a waiting list in place, you will have a much better idea of who is serious about buying and who is not.

Keeps People Excited And Anticipating What Is To Come

To keep from losing people, do an occasional check-in with them.

I have had some people on my waiting list for over a year because they wanted something specific. However, if you get big enough eventually you will get to the point where people are happy to get anything from you.

If your waiting list involves animals. Send an email when the breedings are done and show the baby preparations. Then again when the babies are born to keep the anticipation going.

Staying top of mind is the name of the game.

If you are making a product let them know when you have started the project and send a photo so they can see how it is coming along if it is a big project. If you are making a lot of small items like jewelry or candles then use something like your Facebook page or Instagram to keep people updated as a group.

Ways To Keep A Simple Waiting List

A waiting list can be set up any way you want. – When you are just getting started, keep it easy to get on your waiting list. The more hoops people have to jump through the less likely they are to do it.

You are going to struggle to get people to pay you to be on a waiting list if you are new and you haven’t built trust. If you want to find out if you are ready to have a paid waiting list read this post.

Here are some simple waiting list ideas if you are getting started.

• Create a private Facebook group where people have to give you one or two forms of contact info to be admitted into the group. This gives you the ability to update the masses and get one on one contact info at the same time.
• Create an email list using an email service provider with a business email. You can send emails to larger groups and keep them updated.
• Create a Facebook page to keep a larger group updated.
• Create an intake form through something like Typeform to get people’s contact info.

Some Key Questions To Ask On Your Intake Form

At a minimum, you need their full name and two methods of contact. DO NOT leave your only method of contact be through social media. People don’t check it and sometimes DM just don’t want to work.

Then think about what info you need to know in order to get them what they want. Also, make sure to have a way to tell the date and time they submitted the form because that is how you will tell who was in line first.

So for example I need to know the following things for someone to buy a french lop rabbit.

• First and last name.
• Email address.
• Phone number.
• Mailing address.
• Colors they like best.
• Was sex they want.

I also like to ask them where they found me so I can get a feel for what marketing efforts are worth the time and effort. This is great when you are getting started.

Tools You Can Use To Set Up Your An Automated Waiting List

My favorite to use is Typeform. The main reason is it looks very clean and professional even in the free accounts.

But the main reason to use Typeform instead of the forms that come with your site is website safety from hackers and spam. You have to click a button first before you can answer the questions. As well as the information never really goes into your website, it’s hosted through the tool’s internet servers. This keeps things like bots and spammers from sending malware through the form and into the back end of your site.

Below is what my waiting list form looks like before they start filling it out. – It used to be embedded on my site but now customers have to pay their deposit first before they get access to the link for the waiting list.

You can get your Typeform Account here.

With Typeform you can add up to 10 questions for free in the form. Or upgrade and do some pretty amazing things. I prefer Typeform over something like Google Forms because it can be designed to pull you through the questions and I feel gets far more completions than an ugly tool with poor user flow.

How To Keep Track Of Your Waitlist Submissions

You can do what I did when I first started and hand write them out on a form you type up and print out for yourself.

Or you can use something like trello or Asana like I do and organize your list in a task management tool as shown below. You can use a tool like Zapier to push the answers of your customer’s form submissions to the trello board and have access to the app on your phone wherever you go.

It’s also a much better business practice when the answers are somewhere you can use this information in your business.

How To Use This Waiting List Information To Increase Profits

The biggest thing to do is pay attention to when you get the most sign-ups. What time of year is it? Is there a holiday close by? When do the sign-ups slow down?

This information helps you see the trends and when should have more products available and when you can slow down.

If you are booked with an extremely long waiting list can you expand your product creation and get more products out? If not are the people on your waiting list following through? Or do you have a lot of people backing out? If your waiting list doesn’t cost anything to get on would charging a fee cause the people who arn’t serious to think twice before signing up? Or would that cause you to lose business altogether?

Business is simply a game of trial and error. You have to test things out to see what works and what doesn’t. If something doesn’t get the result you want change one thing about it and see what results you get. If you want to learn more about generating income from your backyard farm check out the Profitable Backyard Farm Kickstart.