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Learning about all the various social media platforms can be overwhelming. Knowing which social platforms to use in your farm business can be even harder.
You probably wonder how you’ll ever find the time to deal with them all. But, the thing is, you shouldn’t try to be on all of them, at least not until you can afford to outsource more.
Instead, focus on the platforms your audience prefers. As well as WHY they are on that platform.
Here are the questions you need to ask depending on the platform you are thinking about using.
What is my goal for using this platform?
Do you want to spread brand awareness, share interesting content, engage with people through live video, or something else? Knowing the goal can get you just a little closer to understanding which social media platform you should use.
Who is your target audience?
This is the first thing to determine before you even create a product or one bit of content to share, therefore, if you’re choosing social platforms you should already know the answer to this.
How is my target audience using this platform?
When you know your audience well, you’ll also know which social platforms they’re using. But it is important to know WHY they are using a certain platform. If you are looking at Youtube it is likely they want to be educated. Unless you have a niche that lends itself well to a vlog.
If it is something like tictok they are on there to scroll and relax. They don’t want to have to think too hard. About what they are watching
Who do your ideal customers follow?
Might seem like a strange question but it’s imperative that you know who your competition is. You only need to know the top two or three competitors of yours so that you can. This will help you see what makes people like to follow them. Maybe you should consider creating similar content.
What social media platform are your competitors using?
Sign up for your competition’s newsletters, follow them on every platform they’re on. Which platform gets the most engagement? That’s the one you want to choose. Find out how they’re doing things and fill in the gaps. But if something is working for them and you can put your own spin on it. Consider trying it out.
What type of content are you creating?
This is an important factor. If you’re creating visual content it can go almost anywhere today, but if you’re creating mostly text-based content such as blog posts, eBooks, long-form social posts, and so forth then there is a chance that the more visual social media platforms won’t work as well for you. And that is ok but as the world turns to more video you might need to consider trying it out. Sometimes there are things we just have to do because we run a business even if we don’t like it.
How much time do you have to devote to social media marketing?
This is the last question only because it’s one of the most important. If you only have an hour or two a week, you’re going to want to limit your social media platform usage to just one. You can go ahead and make profiles of the others so that you can grab your name and branding but for now focus on just the main one until you get efficient at it.
Once you answer these questions and research the social media platforms you should be able to choose which one(s) that you want to focus on. When you choose, ensure that you’re putting your all into it. Create an amazing profile, share, engage, and be social.
Take the time to build relationships, and your efforts will pay off in big ways by seeing results in your farm business.
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