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Do you want to grow your small farm business on social media fast?
There is one key thing that will grow your audience faster than any business course that promises crazy results.
What is it? Tracking your results and evaluating what happened. And making changes to do better.
It’s easy to get sold on someone selling a tactic. I have bought into that myself. But what grew someone else’s audience won’t help you.
The reason is what works for one person may not work at all for the next. That’s why you should always be testing, tracking, and analyzing how a tactic worked so you can see for yourself the true results.
Ready? Lets do this.
Your People Are Different Than Their People
You can read all the expert advice that you want to read but the fact remains that every audience is different. Even an audience that seems identical in terms of demographics, pain points, and needs can differ.
For example, think about how a life coach might use language. One life coach uses F-Bombs with her audience, and one doesn’t.
They both teach the same things to their audiences but each person’s audience would either be bored or offended by the other coach. Because the audiences are different even though they want the same thing.
That’s why you cannot assume that the latest and greatest tactic will work with your audience until you use it, test it, track it, and evaluate how it really worked.
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Test It Out Slowly
When you learn something new it’s always okay to give it a try. But first evaluate how your audience may react first by giving it some thought, then by testing it out.
For example, let’s say you want to try Facebook Live with your audience to try to get them to sign up for your freebie. This will give you traffic, build your mailing list, and hopefully boost revenues.
But, when you try it, it doesn’t do anything. The entire hour you spent was a total waste. Now you need to evaluate why it was a waste and what you can do differently if anything in the future.
Perhaps during evaluation, you learned that your audience is mostly at work and cannot watch Facebook Live events at 2 in the afternoon. So, you wait to see if the recording gets results and try to do a live event at a different time to see if it gets results.
Track Just A Few Things At One
You cannot track 10 or 15 different things at once and expect to not stress yourself out. Choose your top three to four things that you want to see happen on social media. Conversions (clicks on a link) you got or the responses you get in the comments are all good things to track.
Create a spreadsheet or in a google doc type out the type of post it was then the metrics you need to know in order to find out the result you want.
Take Note Of The Reasons Something Did Badly
Make sure to check the calendar, time of day, and type of post. Maybe you posted something without thinking of the holiday or time of year. People are extremely busy during the summer months and not on their phones as often. So responses to social posts might not be what you would normally get. And that’s ok. You just keep going and see if you can find a pattern.
What Should You Track
Let’s say you are trying to see if your audience likes a certain type of content.
You should track these things about that post.
- Type of post – Meaning was it a video, stagnant image, no image at all, lots of text, short and sweet ext.
- Amount of reach
- The number of engagements. – Not just likes. If you look in your Facebook business manager it shows image taps and more. Because those count engagements as well.
Don’t Let The Numbers Bring You Down
If you take these numbers too much to heart you might end up feeling defeated. BUT they can also be uplifting if you look back at the overall growth of your business on social media. Look at the growth over the last 6 months. Or compare this month to the same month last year. You will see the growth even if it is small.
Your business is different than everyone else’s and it is up to you to make the choices. You are the business owner and you need to stand on your own two feet. Track the metrics you need to know and don’t stress about the rest.