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It doesn’t matter if you’re blogging to inform people on a topic you’re passionate about, or whether you’re simply documenting the trials and tribulations of modern life, everyone wants to get noticed online. Eyes on a page is one of the most common metrics used for measuring the success of a website. But, in an ever-growing online marketspace, how can yours stand out from the crowd?
You’ve likely been pestering friends and family to spread the word, but unfortunately, this doesn’t go far enough in driving traffic to your page. Now’s the time to get a headstart on your competition by considering our three top tips to help your website thrive.
Use Good SEO Techniques
In such a saturated online market, how you use, or don’t use Search Engine Optimisation (SEO) can have a huge bearing on the success of your site. If implemented correctly, your website will climb up the search engine results pages, generating more organic traffic. To anyone unfamiliar with the concept, SEO can seem daunting at first, but there are a few simple steps you can take to get your site moving in the right direction.
You’ve likely heard the phrase ‘content is king’ when it comes to SEO. It’s an age-old cliche but one which is still very much relevant today. It is imperative that your website contains good content when it comes to ranking highly on search engines.
One of the primary ways in which the quality of your content is assessed is your use of keywords. They can be very useful in getting your blog noticed, with keywords helping you to communicate directly with your target market. However, overusing the words and phrases that are commonly searched for by your audience will flag to Google that your site contains ‘spammy’ content, which could ultimately lead to penalisation. This also creates a bad user experience for your readers, which can have the undesired effect of turning traffic away.
Social Media Promotion
With almost four-and-a-half billion people actively using social media, advertising on these platforms can be one of the most effective ways of getting your blog noticed. Having a strong social media presence can not only help attract new readers to your page, but also retain old users by engaging with them online. However, there are many things you need to consider before just sending links to your blog out into the aether.
For all your exertions in leveraging social media, you will see very little return if you disregard the previous points about SEO, particularly when it comes to content. In order for people to divert their internet surfing from social media to your blog, the page you’re promoting has to provide some value to the reader.
Fail to achieve this, and one of two things can happen. Either people scroll past your promotional efforts and do not engage with your page at all. Or, users land on your page, but soon come away again after finding no value to themselves. This majorly counteracts any SEO efforts, by hoisting the bounce rate of your site, signaling to search engines that it isn’t providing a good service, and thus punishing you with a lower results page ranking.
Connect With Other Bloggers
This step can be accomplished using a combination of the two preceding steps. Creating healthy relationships with your competition can be achieved through social media, by commenting on or sharing their posts. Whilst this might seem counterintuitive, it provides an opportunity to connect with your niche community, and will likely encourage the blogger to return the favor, potentially linking back to your site.
Another simple way to connect your page to wider audiences is by linking to other websites within your content, which is another useful SEO technique. But, like with spotting bad content, search engines can also detect unhelpful or unreliable links, so ensure you are only linking to trustworthy sites containing information that is relevant to your audience.
To sum up
Unfortunately, besides creating a viral post that reaches millions of people, there is no way to grow your site exponentially overnight. All of these methods take time, particularly SEO, but if done correctly, your patience will certainly be rewarded.
If you’re not getting the engagement you’re after on your blog, it might be time to sit down and devise and implement a campaign strategy. If you think you might need some help with this, it can be worth consulting an expert who can help form and grow your brand online with the ultimate goal of driving more traffic your way
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