If you write it they will come. Um… nope! That is not the case. Boy, do I wish it were. Gone are the days of writing blog posts and getting a ton of organic traffic without putting in
You have to tell your audience that you have a new piece of awesome content for them. So how do you tell people about it? You have to promote the heck out of it.
Don’t worry I don’t mean make an ad for
Not all posts will hit it out of the park. Gasp! I know right? So if we are putting money behind posts that our audience is like
If you don’t have all of these social platforms DO NOT feel like you have to go and start on that platform as well. Use the platforms you have and adapt the strategy to fit where you are. And if you don’t have any social platforms you promote your blog on then start with just one!
This will work if you have a blog, podcast, or video content you put out every week. I am listing the platforms in order of potential traffic. It does not mean one is more important then the other it just means the chances of people clicking off that platform and onto your content is a bit less on some.
#1 Promote On Pinterest
People on this platform are in a clicking mood. They know they are going there to find ideas and eventually leave to read more about the topic they searched.
Read more about how to get the most out of Pinterest even if you don’t have a blog.
People go to Pinterest to find one of three things.
- How to make something
- How to fix something or solve a problem
- To be entertained or see beautiful things like décor and images.
So make sure to create your pins with that in mind. I teach you more about that in my Pinterest challenge which you can find HERE.
Your Pinterest Promotion Schedule should look something like this.
- Pin to all related boards the day it goes live. Starting with the board that fits the best first. (you can do this manually or through the Pinterest preferred scheduler Tailwind.)
- Share to Tailwind Tribes
- Add to related group boards if you are a part of any
. (not as necessary as it used to be)
- Repin the same image about a month later.
#2 Promote On Facebook
Facebook is not nearly the traffic converter that it once was but it still runs in 2nd place next to Pinterest for most people. So I am not to the point if giving it up yet. Make sure to have a
Your promotion for a new post should look something like this.
- 1 post the day it goes live to your page, group, and yes even your personal profile. You might tweak the text a little for your personal
schedulersyour friends and family are your biggest supporters. It is harda first but soon you will see that people are happy for you.
- 1 post about three days later to your page and group.
- 1 post 2 weeks after the post when live.
- 1 post in your queue which is your reserve of posts that are always going out. That post probably
wontgo out again for several months once you get a good depth of content built up. This keeps your post from dieing online.
If you are building an email list (if not you should be) then don’t forget to let your list know about it. You could put it in your p.s. Section of your weekly email and even do a roundup email of all your posts you published at the end of each month.
Not many people are on here anymore but it is something that is easy to set and forget on autopilot and still brings
Here is what you Twitter promotion should look like.
- 3 tweets the day it goes lives spread out at all different times.
- 2 more tweets through out that week.
- 1-3 tweets on autopilot in your queue
There are several factors that will help you get traffic but on the whole
- 1 post the day it goes live.
- 1-3 instastories all from different points the week it goes live
You can choose to post again a few months later but if you don’t have the swipe up feature you can’t link directly to the post so the reader will have to go hunt for it. I ALWAYS have the link in the promotional post even though it is not clickable. If someone is intrigued enough they will copy and past the link to read the post.
That is the promotion schedule I follow for every post I put out and I see great results. Don’t let your content die and use schedulers to save you time and effort
- Tailwind (Pinterst)
- Post Planner (Facebook and Twitter)
- Active Campain (email)
- Plann (Instagram)