What is search engine optimization? How do you use it? Why does it matter for your blog?
I don’t know about you but I don’t like to waste my time when it comes to my business. If I am going to take the time to write a post I want it to help people long after I hit publish. Not start spiraling down the black hole of facebook death.
… ok, maybe that is a little dramatic.
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So What Is Search Engine Optimization
In short, search engine optimization (SEO) is a collection of tasks or things you can do for your content to get found by Google or other search engines.
Google rules the roost but if you please them you are sure to please the rest of the crowd.
There is one key factor that will override all of your work no matter how well you key word your posts.
People have to be searching for the words you are using.
This is where I goofed in the beginning.
Think of it like the different words people use for the same thing. People might use the word, pop, soda, or coke. All to mean the fizzy caffeinated beverage in a bottle or can.
For your posts to be found in search you need to use the same words that (most) people are typing into the search bar when they are trying to find out the answer to a problem they have.
That really cool title might seem like it is more intriguing, but if no one can find it all of your work is pointless.
Ready to get into HOW to get people to find your blog posts? Let’s do this.
Plan Your Content
Whether you lay out your posts for the month or you just choose the posts you are going to write each week you still need to do a little research. Once you have decided on the general topic idea its time to do a little research to make sure you word the post in a way that people search for this type of post.
If no one is typing the words in the search bar then you need to come up with something different. Or maybe there is another keyword phrase that would get you better results
Tools To Help With Search Engine Optimization
There are a few places you can research the words you are going to use. Most are free but one just became a paid tool but it is very affordable even if you choose to pay for it.
Keywords Everywhere (KWE) is a chrome extenuation that tells you how often someone searches for that keyword or phrase and how high the competition is. It is a paid tool but it is only $10 for 100,000 searches which is dirt cheap. Most keyword tools are nearly $100 A MONTH! Which is nuts to me.
(I do suggest a free tool later so keep reading)
After installing it and trying it out just one time I was hooked. Now I test out all of my blog post keywords and titles before I get my heart set on the title. Just because you came up with the
You can download the extension HERE and then type in the phrase you plan to write about in Google search. After it brings up your results what does the Keywords Everywhere Extention tell you under the search bar?
When you are first starting out you want to try for phrases that people are searching for about 1000 times a month or less and
If you did not get as good of an option as you hoped, play around with other options and see what you can come up with.
Pinterest To Find Keywords
Using Pinterest to find
The same phrase searched in Pinterest was also
Ubersuggest is a tool that is completely free and offers keyword suggestions as well as evaluating your own site and what you rank for. If budget is a concern then these tools is completely worth it. I have been using it for about 8 months and the results are quite accurate.
The creator is completely dedicated to making a great free tool. The reason it is free is that he offers “done” for your keyword research and content. So the people who are willing to pay his team to do the work don’t want to have to do it the research at all. So really we are not his target market but we could be someday. So it is to his benefit to get on our radar now.
Figuring out what SEO is might seem like a lot of work but it will pay off in dividends in the long term.
Figuring out how to use search engine optimization might seem like a lot of work but it is worth all of your efforts. Keep in mind that it can take 6 months to one year for your blog posts to start ranking in search but if you stick with it you will start to see results. But once you start to rank well for a group of keywords it is not hard for a post to come to the surface and rank well.
Keep it up.