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How To Use Social Media For Your Farm Business – New Ways To Stand Out

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Trying to figure out how to use social media for your rabbitry can feel overwhelming, to say the least. 

Maybe you should just give up now and forget about it. You are competing with people who have thousands of followers. How in the world can you gain traction with that?

cell phone on desk

Sound about like the words going through your head? Every person feels that way at some point and to be honest. It doesn’t go away. There will always be someone better than you and someone else you “seems” like they have all their junk together.

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First, let me say that when you start to feel that way it is time to put blinders on and not sink into the feeling of comparison. I have been there myself. I start slipping into the thought process of “If I just build my Facebook page or Instagram account the same way it so and so is. I will grow faster.” And that is just not the truth. 

When you stay focused on your own content and seeing what is working for your ideal customer and follower you will grow much faster and gain the RIGHT followers. 

Do You REALLY Need To Grow A Social Media Platform?

You might be like me and to be quite honest. Not be a huge fan of social media or you may not want to be on it at all. But the cold hard truth is no matter how much we complain or drag our feet about it. That is where people spend their time. 

And if you want to grow your rabbitry and make sales. People have to know you exist. You have to get eyeballs on your rabbitry somehow. Yes, you can do it in other ways BUT with in-person events being canceled or have FAR less people there than they used to. You’re kind of stuck. 

Here are some hard facts about social.

  • As social media has become more popular an estimated 81 percent of Americans have a social media account. (nytimes.com)
  • But the data shows that 84% of millennials still use Facebook. (blog.hootsuite.com)
  • Nearly 90 percent of people between the ages of 18 and 29 used at least one form of social media. (investopedia.com)

I don’t know about you but even though I would like to say I don’t use social for my rabbitry business. Social Media is a huge opportunity I can’t ignore.

Kick In The Pants Pep Talk Before I Tell You How To Use Social Media

So many people love the IDEA of being a blogger or business owner but they don’t want to do the years of work. The saying it took 4-5 years to be an overnight success is not a joke. It takes small steps and lots of failures to reach big heights.

When you are less than two years old don’t expect ANYTHING. It will save you a lot of heartaches and help you come from a place of service rather than desperation. Look at it like this. It is great to be getting comments or likes on something you post. But getting any kind of income is the icing on the cake for a while ok?

When starting your online journey you do not have the permission to consider giving up till you have put a solid 12 months into it. 12 months of solid, consistent, action. If you are seeing a bit of growth even a little bit. You don’t have permission to quit. The number of people who “go viral” and grow quickly is so small. Most people have to claw their way to the business they want. 

I know that might sound defeating but I want you to know the truth about it. If you go into it with the right expectations you won’t give up as quickly.

I want you to succeed and the only what you can do that is by knowing what you are getting into.

It’s a process and does not happen overnight. Ok? 

woman scrolling Instagram on her phone.

You Need A Home Base For Your Rabbitry If You Are Going To Social Media

If you want a successful SUSTAINABLE rabbitry then you need a place to send your people. OFF of social media.

A place that is not under the control of someone else. I know this is not what most people want to hear because social media is the sexy part of business. Glitches happen, accounts get hacked, and accounts can be shut down for “violating terms and conditions” when you have no idea what you did wrong.

But the truth is as rabbitry owners you are already dancing on sensitive territory. You are not supposed to “sell” animals on Facebook or Instagram. Creating a website or email list will create authority, trust, and a safety net for your rabbitry.

You need somewhere YOU OWN to send your audience. Think of My Space and Friendster. They came in the heat of popularity and then faded away. In the past year, Facebook and Instagram have had issues or been inaccessible at least twice if not three times in the past 6 months. You CAN NOT depend on a platform to run your business. You have no control over it.

We are almost to the social part so bare with me.

Your Home Base Can Be A Website Or Email List

You can direct people back to your website from social. Or and email service that has the option to create a landing page (which most do) to get people to sign up for your email list.

If you want to start a website do it for free!!!! Start with WordPress.com and if you want to move over to a SELF-HOSTED website when you can.

How To Use Social Media… Ok, let’s do this.

Social media is a beast all on its own. And on the whole, each platform wants you to be engaged on the platform and to engage with others. The more active I am on each platform the better results I see. I block out 15-30 minutes every day and use that time to engage on each platform.

I will give you an example of what I do when I talk about Instagram.

Start With One Social Platform

If you get nothing else. Get this.

Start with one social media platform. It can be tempting to want to spread yourself across all platforms but you will start to get weary and not keep at it. It is sssoooo hard to build momentum when you spread yourself to thin. Believe me, I’ve tried doing it all and it’s hard. At the end of 2020 and into 2021 I am pulling back and focusing on fewer platforms and posting more often. 

Social Media Platforms Want People To Stay

They don’t want you to send people off the platform. On Facebook, posts with links out to another site will likely not get seen as much as a post without one. So you might be thinking how do you get people to come to your site?

The posts that are more “promotional” or encouraging people to act on what you do. Are going to get less reaction. But the people who really want your rabbits or the product you are offering will click. I will get to this in more detail in a sec but on social media, you need to talk about your business without actually selling your business. Every post in one way or another, ties back to what you do or drops a small seed to get people thinking about your rabbitry.

Talk About Your Business, Don’t Sell Your Business On Social Media

We have all ducked down a different aisle to avoid those tables in the grocery store with the cable TV or the “as seen on TV” salesmen.

Why is that? They immediately jump into a sales pitch and don’t let you come to a conclusion on your own. They don’t let you get to know them first. Some of that is because we already know why they are there so they have to just get at it or lose us for good. 

You don’t want people to do that with you.

You need to talk ABOUT your business but don’t sell your business. Meaning doesn’t let every post be something like “I sell rabbits. My rabbits are the best, you should buy them”. 

You take the slow easy approach to let people know you are there. Get them excited that your rabbits are going to be born. Let them watch as they grow. Then even as you get them ready to go to their new owners. 

It’s a long slow process but it works. And it leaves people feeling good about you. Even if they are not ready to buy from you they might know someone who will. 

Now keep in mind that these three platforms work very differently. But all of them can do great things for your site and brand awareness. You just have to know what to expect out of each.

Start With A Plan

Know why you are using the platform (whether you decide to go with Facebook or Instagram) and work towards that goal. Layout a path that will get you to where you want to go.

Social tools are easy to use and you can get started for free. That might be tempting to dive in and just start posting. Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to measure your results. Take the time to create a social media plan right upfront. This ensures that all your social efforts support specific business goals. (blog.hootsuite.com)

woman taking photos for social media

Just as much as trying to build too many platforms will burn you out. So will trying to build a social media platform without a clear goal and plan of action.

Here are some ideas to help you out.

  • Sell your rabbits.
  • Build a following so you can sell other products besides your rabbits.
  • Make money through affiliate income. – Lear more about affiliates here.
  • Make money by getting sponsors for your content.

How To Choose A Social Media Platform

More than anything you need to know what your goals are for making money first. As well as where your ideal customer, follower, or reader is. Let me explain what I mean.

Facebook is still great for selling rabbits. But Instagram is better for building a brand and doing more than selling rabbits. 

You also need to think about the kind of posts and social media content you want to create. If you want to go the Instagram route you need to take better images and even edit them to look clean and have good color. Consistency is also another good thing to have on your page. 

For Facebook, you can be far more relaxed and even get away with not as good of pictures. 

All in all when it comes down to it. You need to like the platform and be comfortable there. Don’t try to build a social media account you hate being on in the first place.

How To Know What To Post On Social Media

Remember how I said you need to talk about your rabbitry business but not actually “sell” your business? 

Think about 3-5 topics, categories, or “things” you can talk about that have something to do with rabbits.

Use those topics and rotate through them. Here is an example of the categories I rotate through. Remember that I am building a business beyond selling rabbits. So you might be able to do something different.

  • Behind the scenes.
  • Rabbit care.
  • Rabbitry management.
  • Rabbitry business.
  • Encouragement
  • About me.

For someone only selling rabbits, it might look like this.

  • Behind the scenes.
  • About your rabbitry.
  • Your rabbits.
  • Rabbit Care

Get the idea? When you have categories thought out it will help you know what to post. You won’t get stuck staring at the blank screen.

…and PSA. You don’t have to pose in real-time. Use a tool like Planoly to write your posts ahead of time so you can space them out over a period of time.

Be Human

This is a big one. (sproutsocial.com)

One of the worst mistakes to make on social media is coming off as the faceless corporation with zero personality. In the modern age of transparency, people want to get to know your company on a more personal level. (sproutsocial.com)

Don’t be afraid to show your face and talk to your followers. Write your content as if you are talking to a friend. Don’t sound like a robot, write like you speak. 

Woman sitting with a cup of coffee in one hand and holding her phone in the other learning how to use social media for her rabbitry.

Social media is your story to share with the world. If you are able to share your life and stories without hesitation or trying to attach a filter, you will come through far more authentically. This is your platform. Make it uniquely you.

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