How to use Facebook for business is on everyone’s mind. Is it worth it, should we work beat the algorithm? Or can we?
Some days it does seem like Facebook is working against you but I promise it’s not. It all depends on what you expect to get out of it and what you are willing to put into it.
It is up to you whether or not it is worth your efforts on Facebook. What I will tell you is there are still a crazy amount of people on the platform and you have the potential to reach them.
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I want to give you a few tips and tricks that have worked for me over the years while also keeping up engagement and reach without running yourself into the ground.
My Personal Use Of Facebook
So first let me share how I use Facebook personally as well as how I use Facebook for business. I have been on Facebook since the early days personally BUT I never posted a whole lot. I just used it to keep in touch with my family and friends that did not live close by.
I started with a rabbitry page.
If you have been around for any length of time you know I run a rabbitry as well as this blog. I created my first page way back in 2013 for the rabbitry and it worked well for a while. Even after people said it was not working for them I still had great success with the page until the start of 2017.
After I started the blog I was at an impasse. I had two businesses that I felt I could not keep together because the audiences were very different and my blog readers didn’t really care about what rabbits I had available even if they thought they were cute…
Renaming my page confused facebook.
I had about 430 likes on my rabbitry page at the time and because of that vanity number, I renamed that page to the blog page and made a new Facebook business page for the rabbitry. After a few years of trying to get the blog FB page reach to go up (and it not working), I came to the conclusion I needed to start over.
This is where the magic happened. After agonizing I found that Facebook has a new tool where you can turn your Facebook PERSONAL account into a creator page. That way you don’t start off with a big fat zero by your likes number. That is what I did and you can follow the steps HERE.
The reach has been amazing and engagement is increasing. Now keep in mind that my page is simply my name because I am building a personal brand. Keep in mind that if you name the page a business name your friends and family might be a little put off if all of the sudden they are following this page that they don’t recognize.
I truly believe that renaming my page confused Facebook. Especially because the topics were so vastly different.
How To Use Facebook For Business & What To Expect
So let’s talk about what to expect out of the platform itself. Facebook DOES NOT what to send people off if the platform. So don’t expect to get a lot of clickthroughs or reach for any of the links you share. You can absolutely share them. Just know that the reach will be a lot less. I will share post ideas to help you gain more traction in just a bit.
Get A Scheduler
Save yourself time and use a scheduler. Getting a social media scheduler will change your life because you can write a post and set it to post whenever you like. I personally schedule a month’s worth of social posts in advance for both of my facebook pages.
Often times people think that because you used a scheduler it will hurt your posting reach when really the type of content has more effect than the scheduler itself.
Check out this post to see my recommended schedulers.
I would recommend using the in house scheduler for any platform if they have one. It is FREE which is great. BUT the scheduler on Facebook’s creator pages like I recommended before is pretty glitchy so I am using the free version of hoot-suite for now until Facebook fixes the issues.
Don’t Be Afraid To Recycle
Short and sweet, post your old stuff!!! Your entire audience did not see that blog post your shared 3 months ago. Your audience will grow and the people who heard it the first time may not even be around. So don’t be afraid to pull out the good information you wrote from the past.
Don’t Stress Over Vanity Numbers
While a large number of likes on your page makes you feel good, (trust me I like to have large numbers too) that is not the number you should be concerned with. REACH is the one you what to see in the green every single week. That is the number of eyes your posts have come under.
Reach is driven by engagement as well as Facebook sharing your content with others. Sometimes it takes a day or two for your followers to see your posts. Facebook shows the post to a small group of people. If those people liked it or reacted to it well. Facebook shows it to a few more people and so on. That is why we have to help Facebook know that our content is worth showing to people.
So here are some things to do when posting to get the reach up.
Higher Reach Quick Tips
- Add some text and an image to go with your blog (or any other content) links and close that link preview.
- Create thumb stopping images (memes). Some can be funny while others can just be an inspirational quote.
- Share about you and your personal life from your phone! Don’t always schedule every signal post. These posts will get more reach I promise you.
- Experiment with text, images, links or combos.
- ** Take advantage of highly engaging posts. (more on this topic at the end.)
- Video is the most popular type of post so I highly encourage you to start doing lives or posting video if possible. But if this is extremely out of your comfort zone create a slideshow with images.
Go Live On Facebook
Going live can be a scary thing. We worry about what others are thinking of us, how we look on camera, did we make sense when we spoke? The list could go on. Before your audience grows and starts to show up on your live. Practice while your audience is small and go live at odd hours.
You can create a small page or group (a group will require you to add 1 person so chose someone who is not on much or at all but that have an account) and practice going live on that page that way no one will see it!
Personal opinion: I do think video is a good idea. But defiantly not all the time. I am not building a business to be tied to going lives at a certain time. Facebook pages now have a “premier” option where you can play a pre-recorded video as if it was live. This is a strategy I do plan to try out in the future. Ones last thing I want to add to this. Contrary to what “they say” about the majority of social being video in the next few years. Not everyone will want to have to watch videos with the sound on to keep updated with you. My audience likes to read more than video or having to listen because they are busy women and trying to hear something over a load child doesn’t work.
Going live tips.
- Decide if you what the feeling to be relaxed and have the feeling of conversation. Or do you want to be extremely polished and go from point to point without a slip-up.
- Be ok with what you can do. Backgrounds do not have to be perfect and completely plain is not the best option.
- Make sure to have good lighting. This will help with the grainy look.
- Just get out there and do it. Nerves will come at first but you will get better and feel comfortable the more you do it. You want to know something…. you don’t have to leave it up if you think it was a total disaster. There is the amazing button called delete!!!
Posts Should Be Thumb Stopping
How to use Facebook for business and make your images thumb stopping. More than 70% of Facebook users are on a mobile device scrolling the endless newsfeed on facebook. Your image needs to catch their eye and stop the scroll.
They should pause at our posts and read what you have to say. So how do we do this? First, think about what gets you to stop scrolling. Most likely it is an image or video that stands out to you. We tend to skip over the text. Not always but most of the time. So we need to add a little something to the text to get people to stop and read it.
Share Other Peoples Content On Facebook
You don’t have to be the one writing all of the content on your Facebook business page. Find content that makes sense for the people you are trying to reach.
Read more about how to leverage your social media content.
**When you are out there looking for new content here is a cool trick I learned from a teacher I can not take credit for.
1.When you see those posts that have been shared, liked, and commented on a crazy number of times see if they could relate to your audience at all. See if there is a way to make that post make sense. Even if it is just a fun engaging post. When posts have a ton engagement then you know it is shareable content AND it has a lot of facebook juice behind it.
With all of that info, you should be well on your way to making a big impact on your Facebook business page. Just remember that you are trying to build brand awareness and a community. If people what to read your blog or visit your site they will.
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