One issue that often comes up regarding Facebook is whether you “have to” have a Facebook Page to grow your small business.
My short and sweet answer is yes. But hear me out before you check out.
A facebook page is one of the best platforms to create content for and not really “be on social.” you can use the facebook business manager app and be present without getting sucked into the platform.
But they are also a platform that is still number one, and they aren’t going anywhere. All other platforms are on borrowed time. But Facebook has it figured out, and I believeit will be relevant for years.
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Why You Should Have A Facebook Page
Facebook is still the number 1 social platform that is a part of everyone’s life. You can log into other accounts with your Facebook account. (Which you should never do by the way)
As much as people “trash talk” social media. They still use it. And as of early 2026 creators and business owners are sleeping on Facebook. Personally, I think it is one of the easier platforms to create content for that gets reach.
My rabbitry Facebook page still does great and has awesome reach with the Facebook page. However, I am very careful not to post too much content that gets lower reach and engagement. Or I make sure to post a lot of content before and after a post that I know won’t do quite as well. Like a post with a link in it.
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Why You Should Not Use Your Own Personal Facebook Page
You have a Facebook account already why should you make a separate page within your account for your small business?
The answer is super short and sweet. It’s against Facebook’s terms of service to use your personal profile to market your goods and services other than within the confines of certain marketplaces. But on a Facebook Page, you can sell things right from the page if you want to. They don’t care about selling as long as it’s legal and meets their terms of service.
Top Reasons To Create A Facebook Page For Your Small Business
Here are some great reasons to create a business page for your side hustle that you don’t get from posting on your personal account.
Page Insights
Facebook Pages have amazing (and getting better all the time) analytics that will help you get to know your audience better. You can use it to improve the information you provide based on what gets the best results according to real data, instead of just basing it on likes and a guess.
Remember how I said my rabbitry page still does well? I can only see how much reach my content gets if I have a Facebook business page.
My rabbitry page gets an average of 15,000 post views a month. Which for a livestock sales business that is plenty to make sales.
Enables You to Build a Community
People might think that you have to create a Facebook group to do this but I think a page works just fine. And as of right now facebook doens’t show facebook group content nearly as much as it does facebook pages.
Here is my theory on why: Content can only be pushed out to the group members. Which is a limited number, even if the group is huge. But with a page as long as the content is keeping people on the platform (which is what facebook wants) it can push that one post out to an unlimited amount of people.
With a Facebook Page, you can still build an active community of people who are interested in the content you provide and talk back to each other if you post content that encourages them to do so.
They can talk back to you, and you can get better feedback on the products they want.
Shows Authority
One key to gaining trust from your customers is having authority, or in other words, being seen as a professional in your field.
Having a business page helps you seem more like a legitimate business and nowadays, when people Google something or someone, SOCIAL PAGES beat out most websites. It drives me crazy, but it’s true. Once you start getting engagement and post AT LEAST once a month MINIMUM, you will still seem active and relevant. (That is NOT a recommended amount of posting for growth, though.)
If you appear more authoritative or like “you know your stuff” you will be able to get more for your product.
Improves SEO
By having a Facebook business page, you’re letting the world know that you have a real business. That, along with your website and other social media profiles, all provide valuable backlinks to your website and information for your audience.
Facebook and Instagram are both making long strides to become better at search. So if someone searches on the platform for what it is you offer your posts can come up for that item.
Another Way to Get in Front of Customers
It takes from 7 to fourteen times for your audience to recognize your brand, feel as if they know, like, and trust you enough to open their wallets and pay for something. A Facebook page is yet another way to brand yourself and to get in front of your customers where they are. FOR FREE. As small business owners, we have to use the resources we have at our fingertips.
You Can Schedule Your Posts
Scheduling your post is something you cannot do from a personal Facebook account. But you can schedule out Facebook and Instagram content through your Facebook business manager. If you are like me and you don’t like to spend a whole lot of time on social directly, you should be batching your social media content and scheduling it to publish on your page throughout the week or even a month at a time. This is not possible without a Facebook business page.
Creating a Facebook Page for your business is an essential component of off-page SEO using social media. You’ll get amazing insights into your audience’s demographics that you were only guessing at before, and you can target your audience better with a page and you can also build a more passive business by batching your content.
