You might be hearing that you should have a website. But you don’t really know why small businesses need a website. I have a question for you.
When you are looking for an answer to a question, where do you go? When you are looking to buy something, where do you go? When you are looking for answers to a problem…. or spying on your favorite actor… ok, ok, you get the idea.
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Online is where people are. That is why businesses need to be there because that is how you will get people’s attention.
People who win in business look to where the attention is and go there.
Whether we like it or not, we are living in an online world. If we want to take advantage of what life has to offer we need to be there as well. I could go on and on about being more visible but that is a post for another time.
Today lets focus on why you need a website. K?
A Website Creates Visibility
A website helps you become “google-able” yes its a thing. When you are trying to learn more about other people what is the first thing you do? Type their name into the search bar right?
And like I said before you need attention to be successful in business. You can’t sell things if people don’t know who you are. Your website is working all of the time, even if you are asleep. People are awake at odd hours and in different time zones scrolling the internet.
When you have a website people can learn from you and you can start earning their trust while you are asleep. People start to trust you by reading, watching, and listening to your content. And even buying from you. So why not create a site that reaches people who are excited and want to learn about what you have to say.
Rather than screaming to the masses on social media (while it does have its place) you can whisper your words to those who want to hear it without all of the distractions.
A Website Gives You Credibility
I have gained so many sales for the rabbitry because of having a website over the person who did not have a one. The people who saw a posting that was other places then my website could come over and learn more about me and have their questions answered without ever talking to me directly.
It brings people’s mind at ease when they can come to a site and see a little more behind the scenes, find your products and services, know what you are doing, and gain a little confidence about who you are. If you are at it long enough you will be able to get reviews even if it is just a nice note someone sent you in an email. You can blot out the name or as their permission to share it on your websites.
Building credibility is even more important if you want to get more eyes to your site through publicity by promoting yourself on other sites, guest posting and sharing your story.
Pro tip:sites like HARO are a great why to find publicly opportunities.
Why Small Businesses Need A Website To Build Relationships And Stability
When you have a site that lets people get to know you and what you do. You are building a lasting relationship that builds know, like, and trust with your readers and the people who follow you on social. You have to gain their trust before they are going to buy your products or services…
That is just a fact. How often do you buy from someone you just met. Sometimes if their free knowledge is REALLY GOOD but most often you want to get to know that person for a while first.
Your social media should only be the handshake that gets people to your site. Never the end result.
Build Stability With A Website…
A website also gives you the stability of knowing where your next paycheck will come from. You don’t have to rely on the whims of the algorithm or what is popular on social. You have the power to build an audience all on your own platform.
Email lists are the next step to building a relationship with your audience. These are the people that will buy your products and services. The people who care about you and what you have to say.
Why A Blog Is Better Than Just A Website
A blog is about giving people free information without asking for anything in return. People can see that you know what you are talking about and will buy from you a lot faster if they and get a little “taste” of what you know.
Tools To Help You Get Started
Building a website does not have to be as scary as it sounds. You need these three things.
- A hosting service. – here is my affiliate link to my hosting service. I could not be happier with them
- A Web Address. – Most services give you 1 url for free.
- And a site theme. – You can start off with a free word press theme or Restored316 .
Take it one step at a time and build on to your site. If you have questions along the way for setting up your site. Call your site host to ask questions. I LOVE just host (linked above) because they help me with so many things and they are easy to understand. They try to make it understandable.
Have more questions on why you need a website? leave them in the comments and let me know.